My holy grail

This below is my holy grail. What the hell is it? You ask. I agree it does look suspicious.


The holy grail

For the past month or so, I’ve been completely obsessed with the frozen yogurt at Bloomie’s. I know it’s been there forever before the advent of Pinkberry and its clones–you see lots of them on the West Coast–and before all this plain yogurt/bacteria-y flavor craze, but what can I say, I sort of just tried it for the first time last month…and now the lost sheep is back in the herd!

I was an instant convert. From the very first spoonful I knew this would be a serious long-term obsession. First of all, the texture…oh the texture…it was unbelievably rich and creamy yet light at the same time–light but gloriously substantial–which was what set it apart from all other frozen yogurt out there. And the taste…it just tasted like real yogurt–refreshingly tart and just amply sweet plus none of that crappy synthetic aftertaste (hello Tasti?). This sounds silly, but I think my first taste of it probably ranked among my top 10 most transformative food moments. FROGURT FOR LIFE!

The two weeks after that momentous day were marked by a wretched state of perpetual longing (for the Frogurt of course!). See, normally I’m a go-getter kind of girl especially when it comes to food; however, it was final exam period and I was just too screwed this time around to peel myself away from them books. I remember feeling really torn one day literally considering cabbing it to the Upper East Side to get that one cup of frozen yogurt–haha, J can testify. Then I did some online research and found somewhere that the Frogurt (the brand of the mix?) was also available at Zabar’s cafe and Lalo (though according to M, Lalo’s machine was always down, boo). But oh my, it was a milestone discovery. Now only a 15-minute subway ride separated me from pure yogurt bliss.

And then (drumroll!) somewhat miraculously, the hellish exam period ended. J, M and I went to celebrate our doneness at Tomoe, hurrah! We stuffed our faces with amazing fresh fish and despite our full stomachs, dessert seemed to be in order. Of course, what else other than the frozen yogurt from the Soho Bloomie’s! Oh so conveniently close by! So tipsily (sake-induced), we frolicked over to the Soho Bloomingdale’s and each got ourselves a helping of this:


Plain and Blueberry flavors from the Soho Bloomie’s

Simply heavenly…though we all agreed that 40 Carrots on the Upper East Side was the better place to have it. After that day, a series of tragic frozen yogurt incidents followed:

1) Some day about 2 weeks ago, 7PM

D and I were banging on the doors of Zabar’s cafe hoping that they would let us so we could have “just one cup of frozen yogurt pleeeeassee.” They did not let us in =(

Lesson learned: the cafe at Zabar’s close at 7PM

2) Same evening, 9:25PM

Against our better judgments, J and I rode the subway to the Upper East Side Bloomie’s hoping against hope that 40 Carrots would still be open. The department store itself wasn’t even open =(. We went to Serendipity and stuffed ourselves to stupendousness instead.

Lesson learned: Bloomie’s closes at 8:30PM on weekdays.

3) First day of banking boot camp, 7:30PM

Immense Frogurt craving descended after a long day of Excel training. So right after it ended, I ran to the PATH station, took the train to WTC, transfered to the 2 to Times Square, then switched to the N and got off on Lex–it’s 8:14PM, hurrah!!!! I sprinted down to the lower level, literally sprinted, in heels and all (only 16 minutes left!!!). Finally, I got down to the lower level, but the cafe was already closed!!!!!! Almost broke down right in front of the sign saying, “open daily: 10AM – 7PM.”

Feeling utterly defeated, I trotted back to the train station. It’s almost 9PM so the cafe at Zabar’s was already closed and Lalo’s machine was probably down again. I had no other option but resorting to Plan B: Pinkberry. So I went down the subway station and took the N back downtown, then out of my extreme frazzledness, I got off on 53rd thinking I was going in the wrong direction, crossed over to the other platform, then suddenly realized I had been on the right train. Oh my goodness, can you imagine? I went back to the original platform and proceeded downtown, then finally got off on 34th, feeling like a pile of poo. I got out of the station and walked over to Pinkberry, and guess what? The line went all the way out to the street! Well, I was already there so I joined the line anyway, waited and finally got myself a medium-sized cup of the Original with three fruit toppings (because it’s cheaper than a small with three toppings for some very odd reason).


Original Pinkberry with strawberry, kiwi and mango

But damn, that $5 something cup did not pacify my craving at all. It was just way icy and too insubstantial in texture, especially compared to the Bloomingdale’s yogurt. Majorly unsatisfied, I ended up going to Woorijip and got a bunch of panchan and kimbap to appease myself. HAR

Lesson learned: 40 Carrots Cafe hours = 10AM-7PM

And finally a succes story!

Then the next day, my second day of training, I got back to Manhattan around 6PM. After all that trouble and disappointment I went through the previous day, I really wasn’t craving the frozen yogurt that bad anymore. But still, it’s the principle of it! That’s what really matters! I got off my 1 train at 79th and tada! Zabar’s was right across the street. Just imagine how delirious and accomplished I felt walking into the Zabar’s Cafe seeing the frozen yogurt machine with the signs “Zaberry Plain” and “Zaberry Strawberry” on it. I walked up to the counter and the following conversation ensued:

A: Hi! Can I have a small plain please?
Z: Sure.
A: (Saw quart containers. Eyes widened, as much as they could…)
Oh my god, you have bigger containers I can take home??? Can I get a pint?
Z : This? (Held up a pint container)
A: Oh my god, that’s way too small. Can I have a quart? A gallon? Whatever biggest size you have. I was here at 7PM the other day and the wouldn’t let me in. He wouldn’t let me in!!! Iwas sooooooo saddddd.
Z: Uhhh, haha ok. I can get you a quart.
A: Ok, thank you! (Smiled my brightest smile!) I lovvvve your frozen yogurt. I just lovvvvee it!

Missionn accomplished =)

A whole quart in my freezer!!! 24 hours access!!!

40 Carrots (at Bloomingdale’s Upper East Side)
59th Street & Lexington Avenue
1000 Third Avenue New York, NY 10022

Zabar’s Cafe
2245 Broadway (at 80th St.)
New York, NY 10024

7 W. 32nd St.
New York, NY 10001

2 Responses to “My holy grail”

  1. 1 Jen May 25, 2007 at 10:25 pm

    Haha. Funny how we were in Pinkberry the same night. I need to check out Bloomie’s yogurt soon, and judging by your exaltation, I see myself asking for a gallon or so tub to bring back.

  1. 1 Su Good Eats » Frogurt Alert in Grand Central Trackback on August 31, 2007 at 2:02 pm

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May 2007

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